Youtube: How you can increase subscribers

 

The video is the next big thing this period in digital marketing and Youtube is the largest of the social networks in the world and of course in Greece.

One in three Greek Internet users (30%), aged 25-44, say they watch  YouTube more often than they watch  TV, according to a survey by the statistical company TNS.

Facebook and Twitter have recently entered the field of video marketing, however, still have a long way to go to reach the level of influence that YouTube has on the public.

If you are currently running a YouTube channel you will probably be wondering how you can get more subscribers and how you can increase the reach of your videos.

With over one billion views per month, the potential audience for each video is extremely wide. So whether your video is about commenting on a trend, or presenting a prankster during a show, YouTube is the right medium for video consumption.

With the number of YouTube "stars" growing rapidly, it is undoubtedly a platform you should look to when your goal is publicity and the "turn" to online marketing.

In addition, YouTube is a great platform for bloggers as it largely serves their purpose, to expand their audience through interpersonal connection with followers.

The chances for a blogger to leverage this social media "giant" and drive huge traffic from YouTube are high. In order to achieve this, however, it is first necessary to acquire a large number of subscribers.

So if you are thinking of updating your YouTube channel, we have put together 20 smart ways for you to increase these coveted subscribers.

1. Make a plan/script for your videos.

So the first step is to determine the identity of yourchannel. First, you need to plan the structure of your videos and decide what you love and what is worth investing in. Do not try to imitate and follow the prevailing trends at the moment but create and share what expresses you.

Also, what you need to know is that videos based on a particular scenario tend to be more effective. So to make your own life a little easier and your video more successful it would be good to have prepared a script. This way you will ensure a proper flow in your video and you will avoid escaping topics outside of your video.

A guide to an essential scenario:

•             Record the exact number of words

•             Record the actions you will perform

•             The main issues you want to address

•             All the necessary calls to action (eg click on the link, subtribe to my channel, etc.)

2. Create interesting content

It should be taken for granted but it is especially important to create content that is engaging, informative, and at the same time fun. Make sure the video follows these principles throughout. If the video loses its appeal at some point, it is likely to "cost" you many viewers. Videos that are either informative or entertaining are quite successful. But the combination of both of these elements is what brings the best results. In addition, you should upload videos that combine topicality and timelessness. Videos that rely solely on current issues or trends will have a rapid viewership and a short period of time and then will "fade" over time. Unlike timeless videos which will show a steady course. For this reason, try to upload videos that are based on timeless topics.

Whatever you do, before you hit the publish button, make sure your videos are particularly engaging and of value to your audience.

3. Increase the frequency with which you upload videos

This is something that may seem simple but is quite difficult to achieve. The main reason someone subscribes to a channel is that they love the publisher's work and want to see more videos of it.

YouTube subscribers usually do not prefer channels that update their content occasionally. Especially in today's digital age, consumers are more demanding than ever and constantly want new content. So you have to keep up with the pace of the market.

Consistency is the key to developing a long-term relationship with your subscribers.

Publish your videos in a repetitive and structured way. Try uploading a video a week or at least once or twice a month.

Stay true to your schedule and do not go out of your way as this may damage your reputation. It's like watching your favorite TV series, a new episode coming out according to a regular schedule. This consistency helps you stay committed as a spectator.

4. Learn how to optimize your titles.

Differentiation is the most important aspect of YouTube's success. A great way to do this is to give your videos some weird names. That way, a lot of viewers will visit your channel just out of curiosity.

The use of large titles will play an important role in obtaining the views that your channel needs.

However, to maximize your views you should include the SEO part (learn all about the SEO service ) in your marketing strategy.

Here are some tips for optimizing your YouTube titles for greater reach:

Use the keyword in the title. This has had a bigger impact on SEO in the past, but still has quite a big impact on video. Google crawlers do not watch videos the way they read a blog post, so putting the keyword in the title will let Google know what your video is about.

Use Google Adwords and the keyword tool to determine what users are looking for. Try to create videos with a perfect mix of high volume and low competition.

Do not make the title too big. Google cuts the video to 66 characters and adds "YouTube" before the video (with an extra 10 characters). The ideal video title should not exceed 50 characters.

Make the title descriptive. Let the audience understand what the video is about.

Make the title user-friendly. As mentioned above, having a quirky title will reach more people. The more clicks you have, the higher it will rank.

Also, do not use the word "video" in the title. This will only take up space and will not help you rank higher in the YouTube search engine (although it may have an effect on regular search engines).

In short, learn how to write more compelling, relevant, and optimized titles.

5. Make the most of channel customizations

If your goal is to get visitors who will trust your YouTube brand then you need to take full advantage of the customization options offered by youtube.

This way you look more professional and the viewers will respect and trust you.

Also, if you have already created a blog, make sure your brand features are similar to those you use on YouTube so that you are easily recognizable across all platforms.

Finally to complete the adjustments to your channel do not forget to edit the URL of your channel and put a short description.