I HAVE BOUGHT FOLLOWERS ON INSTAGRAM AND THIS IS THE RESULT

 

What KPI do you value the most on your social networks?

It is true that one of the figures that most obsess us in social networks is the number of fans, followers or followers: we want followers of weight, and that is why we look at more quantity than quality. If I can have 100,000 followers, better than 20,000. And if we have more than our competition, double benefit.

Looking from a distance, you have to know why we want to accumulate followers in any social network. Yes, obviously, so that they know our brand, but today I value the engagement of my followers with my brand (the real one) more than the number of them that accumulate in my counter.

In other words, it is much more reassuring for me to have 2,000 followers and 100 Likes in a post than not having 20,000 and accumulating only 30.

It is true that there are factors that modify this level of engagement: the latest changes in the Instagram algorithm, for example, make the most creative publication have the possibility of reaching only a very small number of fans ... if we do not go through the box. I mean, organically, not even our grandmother will see us, because friend Mark wants us to invest in his network.

Buying followers, hoax or panacea?

If we do a search in Google with the term "buy followers", we will find two types of content: articles that condemn this action, and pages where to buy them, many, if we enter, with very positive comments from buyers (or supposed buyers) on the quality of the followers.

The main peculiarity of these pages that sell followers is that they do not detail their origin, or they leave it very open: that is, they tell you about worldwide followers, or Hispanic countries, but it is difficult to find one that assures me of Spanish followers: more than anything, because it is the most logical thing, if you operate with national brands, which may seem more realistic.

The only page I find that talks about real Spanish followers is BCUBE Agency, which assures us “guarantees a gradual and constant increase of authentic Spanish followers: active people . All interactions will be in accordance with your profile thanks to the interests and hashtags that you will indicate at the time of purchase”.

The price is higher than other pages (44.90 euros for 500 followers, about 8 cents per follower) but, if they are real followers, it is quite cheap. The page also gives us the possibility to buy followers geographically, and assumes an increase in interactions, since the new followers are real and are interested in the content you share.

Although this is the most striking service, the page also sells Likes in publications and Stories views: the latter also quite innovative, since it is not usually a popularized servicer are other pages that are dedicated to the same activity, but that do not inspire so much confidence (because of the indefiniteness of the follower's profile?). To name a few, we have:

• Buy-followers. info
• Buy-followers. com
• Create online advertising. com
• Etc.

The prices of this acquisition vary according to the social network, but I can give you some approximate ratios that most of them share (without much price variation):

• Facebook: from € 3.49 for 50 fans, to € 399.99 for 50,000 fans.
• Twitter: from € 0.79 for 50 followers, to € 199.99 for 100,000 followers.
• Instagram: from € 0.79 for 50 followers, to € 199.99 for 100,000 followers.
• YouTube: from € 5.99 for 100 subscribers, to € 196 for 5,000.
• Google Plus: 100 followers for € 8, 6,000 for € 180.

Not only in these networks you can buy fans or followers: Snapchat, Telegram, Vimeo or Pinterest, among others, are also susceptible to uploading numbers. Perhaps the most curious data, among which I have come across, has been LinkedIn: you can buy not only fans for your company page, but also employees or recommendations (!!!).

Everything is bought or sold: views, likes or accounts

It can be said that, in social networks, less pure and simple conversion (said in silver, sales) everything is capable of being bought, and at a good price: from a personalized comment on Facebook (50 for only 10 euros) to Dislikes on YouTube (for put our competition, 200 for the modest price of 9 euros; 20,000 for 608 euros) or 1-star reviews, or 5 stars on Facebook (it depends on whether they are for us or for our competition; curiously, the 1-star ones are more faces than 5).

Some of the pages consulted also pointed out to me the nationality or language of those false fans who adhered to my brand or generated engagement: worldwide or Spanish-speaking. They also ensure that they are true followers, not bots. That is, with a certain power of decision to follow me or not (at least, in theory)

Are these followers, these reproductions or these interactions of quality? Everything points to no, and yet there is some difficulty in detecting falsehood.